The upcoming Lanier Trial Academy 6.0 will be the most thorough conference yet, with many new additions previously not available to attendees. We are also excited to announce our new day 3, where attendees can enjoy an additional day in the classroom with Mark!

Come check out almost 35 years of trial experience that has resulted in almost $20 billion in trial results. For the 6th time, Mark Lanier will open his vault of methods that target winning the case, from the planning stages to execution. Get his updated trial checklists, learn his greatest tool, and change the way you try cases!



Several sessions will also cover corresponding ethics issues. Attendees will receive 14-17 hours of CLE, including 3 hours of ethics, pending approval in most states.


2:00pm – 6:00pm      (Located in Texas Ballroom Foyer)


9:00am – 7:30pm      Meadow Golf Tour

Sponsored by: Broughton Partners

                                    (Located at Royal Oaks Country Club in Houston)

                                    *Transportation and lunch provided.  Open only to those RSVP’d, no walk-in’s accommodated.

                                    9:00 am – Load Buses at Marriott Marquis

                                    9:15 am – Buses Depart Marriott Marquis

                                    9:45 am – Buses Arrive at Royal Oaks Country Club

                                    10:00 am – Golf Registration Begins

                                    11:00 am – Lunch

                                    12:00 pm – Shot-gun Start

                                    5:30 pm – Meadow Golf Tour Awards Reception

                                    7:00 pm – Buses Depart Royal Oaks Country Club

                                    7:30 pm – Buses Arrive at Marriott Marquis


1:00pm – 4:45pm      Lanier Theological Library Tour and Lemonade Social

Sponsored by: Martindale-Avvo

                                    (Located at Lanier Theological Library)

    *Transportation provided.  Open only to those RSVP’d, no walk in’s accommodated.

                                    1:00 pm – Load Buses at Marriott Marquis

                                    1:15 pm – Buses Depart Marriott Marquis

                                    2:00 pm – Buses Arrive at Lanier Theological Library; Tour Begins

                                    4:00 pm – Buses Depart Lanier Theological Library

                                    4:45 pm – Buses Arrive at Marriott Marquis


7:00am            –           BREAKFAST

(Located in Exhibit Hall)


8:00-9:10am    –         Thinking, Learning, and Memory

How do people think?  What are heuristics and how do they affect jurors?  What is the best way to get people to realize inherent biases, and overcome them?  Do different people get educated in different ways?  What education tools are in the hands of a good lawyer?  How does one seek to educate while also motivating the audience?  How does memory work?  What are the three types of memory, and how can a lawyer appeal to all types?  Is there a difference in how one presents to secure memories that will last through deliberations and beyond?


9:10-10:20am    –       Persuasion: The Latest Explanation of Effective Communication

What is the difference in persuasion and propaganda?  How does one respond to propaganda tools of the defense counsel?  What is the best explanation for how effective persuasion works?  How does psychology affect persuasion?  What is the best way to make a presentation memorable? How does one best motivate others to action?  What is the difference in teaching and persuasion?


10:20-10:40am    –        BREAK


10:40am-12:00pm       –      Credibility, Lies, and Liars

What makes one story more believable than another? How do people assess credibility? What are the two main ways to establish credibility? How does dress make a difference?  Can one improve their credibility score? If so, how? What are some real teachable examples of do’s and don’ts on credibility? How do ethics affect these considerations? How does one tell when another is lying?


12:00–1:00pm      –        LUNCH

(Located in Exhibit Hall)


1:00-2:40pm       –     Trial Mindset and Mechanics

MINDSET: A DIFFERENT WAY OF THINKING: Preparing for trial from day one; developing themes throughout discovery. What is the right approach to trying a case?  How does one set their thinking right?  What work will need to be done in each case, and why?  How does one triage the work for efficiency as well as effectiveness?  What checklists for supplies and materials are needed?  Time effectiveness.  Preparing your normal practice for the time you are away in trial.  Preparing your family/friends/organizations for the time you are away in trial.  Ensuring appropriate resources are available for mind, body, and spirit while away in trial.  Chemistry associated with selecting the trial team.  Identifying the trial leader(s) and understanding the chain of command.  Critical role of local counsel.  What to do with personal issues during trial. Mindset differences in small cases and large cases, in one offs and MDL’s.  Ordering of witnesses.

MECHANICS: War room logistics; hardware, software, and security.  Negotiating with your hotel for adequate space and cancellation provisions.  Identifying loyal local vendors for trial support; 24/7 availability.  Ground transportation for plaintiffs and witnesses throughout the trial.  Adequate staffing throughout trial including the briefing and appellate team.  Assigning folks to monitor/accompany the plaintiffs and their family throughout the trial.  Assessing and ordering the trial for the greatest effect.  Setting exhibits and cross-exhibits.  Making sure your best exhibits make it to the jury room.  The difference in structure between a long and short trial.  The five critical moments of each trial and how to prepare for them.  How to dress yourself, your staff, and your witnesses.  The best use of focus groups and community attitude surveys.  The use and abuse of gallery juries.  The ethical implications of surveys and jury work.  Rapport and respect for the Court’s staff; you are a guest in that courtroom.  Time clock pros and cons. Motions to videotape trial for perpetuation in subsequent trials.  Minimizing litigation fatigue for your team, your witnesses and the Court.  Logistics associated with presenting witnesses via satellite transmission.  Assigning someone with encyclopedic familiarity with motions in limine to be on high alert throughout the trial. Rapport with defense counsel throughout trial.  Dealing with Settlement negotiations throughout trial.  Dealing with the media.  Earning the Court’s respect.  The importance of timelines and signposts.  Having your witnesses develop a rapport with the jury and Court.  Strategy associated with witness order and managing the calendar throughout trial.  Preparing your witnesses to testify.

THEMING AND COUNTERTHEMING: What makes an effective theme?  How does theming overcome case problems?  How does one identify which themes are needed?  How does one thwart counter themes of the defendant?  The importance of everyday items in constructing demonstratives.  Processing cases on the spot, with audience case examples examined.


2:40-3:00pm       –       BREAK

Sponsored by: Walker Advertising


3:00- 5:30 pm      –      Vior Dire

The outline of an effective voir dire.  Using focus groups and Community Attitude Surveys.  Explanations of what makes a difference in jurors and how to select them.  The use of questionnaires and models for use.  The efficient use of time in selection.  What types of questions work best?  What questions should be in every voir dire?  A special section on Trump jurors and our research. Also importance of what can be learned in the post-COVID era about jurors response to COVID, vaccines, etc.  Landmines to be aware of in potential jurors.


5:30- 7:30 pm        –         WELCOME RECEPTION

Sponsored by: PILMMA

                                    (Located in Exhibit Hall)

7:00am             –          BREAKFAST

(Located in Exhibit Hall)


8:00-10:00am    –      Presentation Skills and Exercises

How can one become better at communication?  What is the difference in audible, oral, and visual communication?  What is appropriate non-verbal communication in the courtroom?  What are practical ways to enhance one’s skill at communicating?  How does one persuade ethically?  What is unethical persuasion?  Is there a different approach for conservative or progressive jurors? Using projection devices, blow-ups, and tablets.  Do’s and don’ts with each.


10:00-10:20am       –     Trial Do’s and Don’ts

Simple yet important rules.  Yes RULES, ranging from counsel table manners to wording of questions.


10:20-10:40am      –       BREAK


10:40am-12:00pm     –    Visual Communication

How does one use visual aids as demonstratives?  The necessity of road mapping.  The creative process of demonstratives.  The legal framework for using demonstratives and visual communication.


12:00-1:00pm     –       LUNCH

Sponsored by: NIB Direct

(Located in Texas Ballroom)


1:00-2:00pm      –     Opening

The importance of an opening theme.  Road mapping an opening.  Structure of a memorable and effective opening.  An opening checklist.  Samples of opening PowerPoints.


2:00-3:00pm       –      Direct and Redirect Examination

Preparing the direct.  Preparing the witness.  A checklist for preparation.  The explanation of what is important in style and content of testimony on direct.  The ethical considerations in getting witnesses ready.  Role of PowerPoint in direct examinations.  The difference between a direct of a fact witness, an expert, and a party.  The importance and process of re-direct, one of the most underutilized tools in trial.


3:00-3:20pm      –        BREAK


3:20-5:30pm      –      Cross Examination

How depositions prepare for a solid cross examination.  Doing the cross examination scrub.  The materials needed for cross examination.  The importance of attitude in cross.  How different witnesses call for different approaches.  The ordering of an effective cross.  A cross checklist.  The practical dynamics of an effective cross.  Downfalls and potential problems in cross.  Dismantling and setting aright the “Ten Commandments of Cross Examination.” Important considerations in cross-examining the following witness types: Economist, M.D, Epidemiologist, Juke Box, fact, junk science expert and fact witnesses.



Sponsored by: Esquire Bank

                                    (Located in Exhibit Hall)


7:00am            –           BREAKFAST

(Located in Exhibit Hall)


7:30am-1:00pm    –     Registration Desk Open– CLE FORM DROP OFF

                                     (Located in Texas Ballroom Foyer)


8:00-9:30am       –      Powerpointing

What makes a good PowerPoint, and how does one do it?  A basic and advanced set of PowerPoint tools.  Using PowerPoint in each stage of trial.  Resources and where to learn better techniques.


9:30-10:00am       –        Damages

How does one effective make a case for damages?  What are the ways to get punitive damages?  How can one increase the amounts for actuals and punitives?  The case for and against asking for a specific amount of damages.  Asking for a specific amount of damages, particularly punitive damages, that has a hook with the evidence (“Billion Dollar Baby”).


10:00-10:20am      –       BREAK


10:20am-12:00pm     –     Closing Argument

Tying closing into openings.  Explaining jury instructions in closing- when and how to do so.  What works in closings and what doesn’t? The differences in closing approach in a short trial and a long trial.  Samples of closing arguments that work and those that don’t.


12:30pm         –            MEETING ADJOURNED

Attendee Restrictions

The Lanier Trial Academy is limited to attendees engaged primarily in civil plaintiff representation. It is strictly forbidden for an individual to attend the conference if he/she or any law firm member is associated with or working in any way connected to the defense of any case or case type that may be covered at the conference without express permission from The Lanier Law Firm. Registrants must also confirm that they do not work with or on behalf of any company that seeks reimbursement from plaintiff settlement proceeds for medical, secondary payer, or subrogation liens of any type.

Refund & Cancellation Policy

Cancellations received on or before May 20, 2022, will receive a full refund minus a processing fee. After May 20th, fees are non-refundable.

*Processing fee is based on ticket price.